I just finished The Tipping Point by Malcomb Gladwell. For a non-fiction work, this was quite a page-turner for me. Fascinating. Thought-provoking. Intriguing.
- How do eccentric tastes suddenly become a mainstream movement? Seemingly overnight?
- What is it about trendsetters that makes them able to set off trends for the rest of us?
- What does an epidemic flu or AIDS or teenage smoking have anything in common with shoe fashion, kids television programming, or crime sprees?
- Ever notice how great and innovative ideas seem to flounder despite our best efforts — until the right person sees it? Or until the right environment exists for it? Why is that?
- Is there a way for us mere mortals to start epidemic movements of our own?